- Where do you want to be found?
- What do you want potential clients to see when they search?
- How often do you want your business found online?
- When do you want potential clients to see your Ads?
- What do you offer that makes your business unique or superior to your competitors?
All of these are questions that only you, the business owner, can answer! You will need to define each question in order to truly measure the success of your new campaign. Google AdWords is the most powerful marketing tool available today, and provides the flexibility almost all other marketing options lack. You chose who, what, when, where, why, and how people see your online ads, and the best part is you can easily remove what doesn’t work for your area leaving only the ads that convert! Below we have included a list of things you should be thinking about as we enter this new marketing avenue. By providing Synergy Direct Solution with this information you are giving our Certified AdWords Team the info they need to build the perfect campaign for you!
You tell us what services you provide, and Synergy Direct Solution can do the rest! Here at Synergy Direct Solution we have a team of certified AdWords Specialists, as well as the most comprehensive programing available to ensure your marketing goals are met. The amount of exposure is completely dependent on the budget YOU CONTROL, and you can rest easy knowing you are getting the most exposure possible with the money you invest.
Defining your service area is one of the most important elements to an effective Adwords Campaign. Although it is tempting to try to cover as much ground as possible, that rarely yields positive results, and can be extremely difficult to track. By starting out in a small radius, or with specific zip codes, you will be saving money from the start! This approach is especially effective when we are working with a limited budget, or if you are still a bit unsure of how the program works. If you are not sure how big you should set your radius for, Synergy Direct Solution can consult you. A small service area will give our Certified Adwords Specialist the opportunity to establish a solid presence, and will recommend expansion after we have achieved success in the targeted area.
IMPORTANT BUSINESS INFO
Are you a family owned and operated business? Have you been in your industry for over 10 years? Are you open 24/7, or do you offer emergency services? All of this information is extremely valuable when trying to create effective ads for your campaign. Here at Synergy Direct Solution we have been writing compelling ads for our clients that get great results. We need to let people know what your business is all about, so they are enticed to click on your ads. The available space on each ad is limited so our ad designers will take your important info and create it into an effective, easy to digest ad. The more information we have about your business, the better your chances are of seeing a solid return on your investment. By having multiple ads we can compare the success of each and only use the ads that are most effective in your area.
One of the best ways to attract new clients is by offering some type of incentive to try your business. Maybe a 10% off for new customers, or some type of season special? Whatever the offer, it needs to be advertised! At Synergy Direct Solution we recommend coming up with one special per service or product you are advertising and let us know the specials by submitting a ticket. Our AdWords specialist will create a campaign based on your specials, and choose the most relevant keywords based on our data. Specials are not only a great way to attract new business, but they also make it easier to track the success of your new campaign.
CERTIFICATIONS AND AWARDS
Are you certified in your industry, or maybe a specific area of your industry? Have you received any awards that would impress your potential clients? Have you been recognized by your peers or customers in the past? Well if you have, Synergy Direct Solution needs to know! The most effective way to convert potential clients into new clients is by proving the quality of your services before they ever even use them. A certification or award is one of the best ways to prove your credibility, and ultimately make the decision for your potential client to choose your business. Send us a ticket with any certification or awards you have received for your business and we will make sure to include them in your site and on your ad messaging.